01 · B2B SME
Companies that sell to other companies
Prospecting, account management, proposals, follow-up, pipeline, negotiation and commercial organization without unnecessary complexity.
Commercial challenges
Is your company selling below its potential?
Often the problem is not the market. It is the strategy, process, management, technology or commercial execution.
01
Many leads. Few closes.The company generates opportunities but does not convert them consistently.
02
Sales depend on the owner.Important accounts still depend on the founder to move forward.
03
Every salesperson works differently.There is no shared sales methodology, process or playbook.
04
The CRM exists, but it does not help.Information is recorded but not turned into decisions.
05
Prospecting is weak.Growth depends too heavily on referrals, existing accounts or spontaneous demand.
06
There is no predictability.The company knows what it sold, but not what it is likely to sell.
07
The team competes on price.The team presents products but does not build enough value.
08
Managers manage, but do not develop people.Coaching, pipeline reviews, deal reviews and performance management are missing.
Companies do not simply need more salespeople. They need better commercial systems and better-prepared sales teams.
How we work
Assessment → Strategy → Training → Implementation → Follow-up
We do more than deliver recommendations. We design a commercial system and help turn it into execution.
01
Assessment
Market, team, pipeline, CRM, conversion, pricing and bottlenecks.
02
Strategy
ICP, segments, channels, goals, value proposition and commercial plan.
03
Training
Techniques and methodologies applied to the company’s real business context.
04
Implementation
Process, CRM, playbook, metrics, routines and commercial discipline.
05
Follow-up
Coaching, executive follow-up, results review and adjustments.
Commercial Consulting
We professionalize commercial operations to make them measurable, scalable and predictable.
We bring the commercial discipline of multinational organizations and mature B2B markets into each company’s reality.
Assessment
Commercial Health Check
Comprehensive assessment and 90-day action plan.
Strategy
Sales Strategy & Go-to-Market
Segmentation, ICP, channels, value proposition, pricing and growth.
Performance
CRM, Pipeline & Forecast
Sales process, metrics, dashboards and commercial predictability.
Development
Business Development
B2B prospecting, LinkedIn, key accounts, partnerships and new markets.
Transformation
Sales Playbook & Operations
Methodology, scripts, cadences, roles, routines and execution discipline.
Leadership
Fractional Commercial Director
Senior part-time commercial leadership for companies that need strategy and management without hiring a full-time director.
SMEs & Business
More sales do not necessarily require a large structure. They require method.
Practical commercial solutions for SMEs, retail and service businesses that need to attract better, convert more, follow up consistently and grow with greater control.
The same commercial discipline, adapted to a different reality.
We translate strategy, process and management into simple tools that owners and teams can apply every day.
We translate strategy, process and management into simple tools that owners and teams can apply every day.
02 · Commerce & Retail
Businesses that sell at the point of sale
Customer service, conversion, average ticket, cross-sell, goals, incentives, repeat purchase and team execution discipline.
03 · B2C Services
Businesses that turn inquiries into customers
WhatsApp, social media, scheduling, follow-up, closing, reactivation, loyalty and referrals.
01 · ASSESSMENT
Express Commercial Assessment
We quickly identify where customers, sales and opportunities are being lost and prioritize an action plan.
02 · CONVERSION
Selling Through WhatsApp
Customer service, response, value argumentation, follow-up and closing to turn digital inquiries into sales.
03 · EXECUTION
Commercial Boost 30
A 30-day sprint to organize priorities, process, goals, follow-up and commercial routines.
04 · CUSTOMER SERVICE
Customer Service That Sells
Practical training so the team stops simply quoting prices and starts building value.
05 · FOLLOW-UP
Follow-up That Converts
Cadences and controls so quotes, inquiries and prospects are not lost through lack of follow-up.
06 · MANAGEMENT
Sales Without Depending on the Owner
Process, responsibilities, metrics and routines so commercial operations run with greater autonomy.
Solutions designed for each business reality.
We also work on customer loyalty, reactivation, ticket value and profitability, simple CRM and monthly commercial advisory.
Sales Training
Selling is not improvisation. Selling is mastering technique.
Charisma, empathy and relationship skills still matter. But they are no longer enough.
A professional salesperson does not depend on inspiration. Works with method.
SPIN SellingSituation, problem, implication and need-payoff.
B2B Consultative SellingFrom presenting products to diagnosing needs and building value.
Negotiation & ClosingValue defense, concessions, objections and closing.
B2B ProspectingLinkedIn, Sales Navigator, email, calls and cadences.
Key Account ManagementStakeholders, account plans, cross-sell and up-sell.
Commercial PresentationsPitch, storytelling, meetings, proposals and demonstrations.
Sales LeadershipCoaching, pipeline review, forecast and performance.
AI Applied to SalesProspecting, research, follow-up, proposals and productivity.
Corporate formats
Programs designed around your business, not generic courses.
Before training, we analyze products, customers, objections, competitors, processes and the company’s real goals.
1 day
Executive Workshop
6–8 intensive hours on a specific topic, using real company cases.
4–8 weeks
Commercial Program
Training, practice, exercises, follow-up and team development.
3–6 months
Sales Transformation Program
Assessment, training, implementation, coaching and performance management.
Custom
Commercial Presentation Lab
Pitch, proposals, narrative, meeting simulations and individual feedback.
Speaking & Workshops
Content for kickoffs, conventions, commercial teams and business events.
Practical, executive and action-oriented talks connecting strategy, technique, leadership and commercial transformation.
Discuss a speaking engagementThe salesperson of the future
Selling with method: from charisma to technique
SPIN Selling in practice
How to sell value and stop competing on price
The new B2B prospecting
AI and the future of sales
High-performance commercial teams
Key accounts and C-Level negotiation
Bolivian Market
An entrepreneurial market with a major opportunity for commercial professionalization.
Bolivia combines a strong entrepreneurial culture, rapid digitalization and a business structure dominated by small and mid-sized companies. This creates room to transform informal or person-dependent sales into more measurable, technical and scalable commercial systems.
123.961active companies in the official database analyzed (July 2025)
72,9%approx. of companies are in services and commerce
79,5%are concentrated in La Paz, Santa Cruz and Cochabamba
648companies are classified as large
What is changing?
Internet, social media, QR payments and new digital models are advancing rapidly. At the same time, many companies still depend on personal relationships, WhatsApp, Excel, commercial intuition and poorly standardized processes. The opportunity is to professionalize selling at the same pace as buying and payments become digital.
The commercial challenge
In an environment of cost pressure, inflation, competition and more demanding customers, selling more no longer depends on effort alone. It requires strategy, technique, pipeline, account management, data, leadership and execution discipline.
Rafael Amorim
International experience applied to commercial results.
More than 25 years of experience in commercial strategy, business development, key accounts and B2B consultative selling.
Career experience with global leaders such as Equifax, Serasa Experian and TransUnion, negotiating and developing business with banks, financial services, technology, retail, industry and major corporations across Latin America, the United States and Europe.
Strategy & Commercial Leadership
Key Accounts & C-Level
Data · Credit · Fintech · Technology
CRM · Pipeline · Forecast · KPIs
Market Expansion
Coaching & Sales Enablement